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The Social Plan

The Social Plan
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Marketing & PromotionAdvertising & Marketing

About Us

The Social Plan is a Lexington and Frankfort-based social media management company dedicated to helping local businesses show up and stand out online. Founded by Maddie Baute, a veteran and creative marketer, The Social Plan offers customized social media strategies, content creation, and ongoing management tailored to each client’s goals. We work with small businesses, wellness brands, wineries, restaurants, and service-based companies to create scroll-stopping posts, Reels, and campaigns that connect with their communities. Our process is simple: we learn your story, plan engaging content, and handle the posting so you can focus on running your business. From branded graphics to trending audio, we make it easy to stay consistent and grow your online presence without the stress. Whether you’re just starting out or looking to refresh your social media, The Social Plan is here to help your business thrive.

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